Super Ad-men and the creative concepts of Esquire Magazine

Below are 4 examples of print advertisements from the popular American men's interest magazine Esquire.

America was really the birthplace of advertising, it's vast population embodies consumerism and in a product chocked environment, advertisements need to conjure up new and exciting ways to get their meaning across the cluttered grocery store shelves, along the side-walks, over the white picket fences and into the homes of the American consumer.

And what would be foolhardy consumerism if you couldn't buy now and pay later

But any ol' shlub can get himself some credit, that's what got us into this mess in the first place.

So a man of discerning tastes needs to separate himself from Joe Blog with the credit that can be extended to him and the credit card eh owns.

Here the creative concepts of colour are used very well.  Colours such as BLACK, SILVER,
and GOLD, invoke power and prestige. Semi precious metals too with the novety of a metal credit card, you may have a plastic one, but mine is made from superior material, that of metal.

If these were sords, my metal sword would no doubt make swift work of yours made only of flimsy plastic.

The theme of exclusivity is carried on by the idea of membership, VIP membership and preferencial treatment (to those who can afford it)

Do you own a Visa card?  Perhaps your's works just as well as the stainless steel black visa card does?  Still want one?  Tell me why?