What makes you get out of bed in the mornings?

What stimulates you?  What gets you out of bed in the morning?

If you are like one of the 83% of adults in the USA coffee drinkers in the US you don't get out of bed in the morning unless it's for that cup of coffee.

The US is the biggest coffee drinking nation in the world.  And one of it's greatest global franchise coffee success stories came out of Seattle city, Starbucks.

But coffee, is coffee, is coffee. 

Same black bitter bean, roasted and ground with steaming hot water passed through it..... or is it?

It very much is

Which is why branding is so important.  And of all the coffee brands, Starbucks is just that, coffee.

  

Now Starbucks is famous for many things, fancy whipped creame mocha smochas, the novelty and cheekyness of the customers name being drawn onto the cup.  

But the creative concept in this advertisement is simplistic and almost zen like purity.

It's as if Starbucks are going back to their roots, a simple concept, a flat white being the most simple of the espresso style coffee drinks, the motto and who it's almost a pledge to return to something that was lost, a simpler existance.

And then right towards the bottom, the logo, stripped of it's name, recognisable instantly.  The famous mermaid and the green colour.

This advertisement works on a very intrinsic level, and it's very difficult to understand why it does, but if you are serious coffee drinker and you're reading this at I dunno about 10am and the day is starting to unfold, what do you feel like drinking?

Please tell me below.

Gratsi